seriously strong

I came across this short commercial for Nolan's Cheddar cheese today.

It's a kind of 'mini-adventure', which encapsulates the story of so many in a 90-second nutshell.

Click on the picture to watch it.

Like the mouse which stars in the advert, people are hungry.

Hungry for experience, hungry for meaning, hungry for love.

Hungry in the end of the day for God.

That sort of hunger has been placed in the hearts of us all. It's that sort of hunger which drives us out to pad across the floor-boards of this world, looking for that which will satisfy that constant, aching hunger deep within.

Like the cheese in the advert, there are all sorts of things which look and smell appealing. We start perhaps with a sniff and a lick, but before too long we're hooked.

Wealth, sex, drugs, travel, fashion .....

The 'cheese' comes in all sorts of forms.

And with little by way of a warning, we find ourselves caught in a trap.

Addicted to something which destroys our lives - and sometimes the lives of those around us too. Trapped in a lifestyle which throttles our hopes and ideals and from which we can't find a way out.

I'm meeting with folk just like that every day. I'm seeking to bring the good news to people like that every day. Those who are caught in a trap - and can't get out.

The good news of Jesus is directed to that graphic facet of the human condition.

And like the point of the advert, I'm wanting to highlight for people the liberating power of Jesus and how it makes us strong.

Nolan's Cheddar may indeed be 'seriously strong': but it's nothing compared to the strength and the power of Jesus!

Taste and see! You heard it first in the Bible.